Covergirl Tackles Capitol Collection for Hunger Games: Catching Fire
Effie Trinket’s Capitol fashion may soon be available at your local drugstore. Covergirl is teaming up with The Hunger Games: Catching Fire to bring bold, fantasy fashion to every day consumers. The Capitol Collection of beauty products will be a “first of it’s kind” for Covergirl.
With The Hunger Games: Catching Fire partnership, we wanted to redefine cosmetics’ relationship to film with a fantasy-meets-reality beauty experience,” said Esi Eggleston Bracey, VP and General Manager, Global P&G Cosmetics. “The film inspired Covergirl campaign coming out this fall truly will bring beauty transformation to life in an aspirational, dramatic fashion. All of us at Covergirl were captivated by Suzanne Collins’ novels and the first film, so we’re thrilled to collaborate with Lionsgate on such a bold beauty partnership with the release of The Hunger Games: Catching Fire.”
Fans of the books are most likely saying, “no way do I want to resemble Effie Trinket.” The products included in the line have yet to be announced. We can imagine they will include vibrant eye shadow, outrageous fake eyelashes and bright lipsticks.
Capitol Collection Coming This Fall from Covergirl
““The exquisite beauty and style in the world of the Capitol is a focal point of this film,” said Lionsgate’s VP of Promotions and Consumer Products Paula Kupfer. “Partnering with an innovative brand like Covergirl to create an additional layer of beauty storytelling and inspiration for the fans is new territory that we’re delighted to explore.”
Here’s the thing, these will be beautiful products but the world of the Capitol is meant to be full plastic surgery, ridiculous fashion, and satire. The people of the Capitol were not “exquisite” or beautiful.
Lionsgate partnered with China Glaze nail products last year for the opening of The Hunger Games. They created a stunning line of nail polishes, ranging from fiery sparkles to matte charcoal to twinkling neutrals. The line was inspired by the twelve districts and characters from The Hunger Games. I predict that the nail polishes will have done better for Lionsgate than eye shadow.